Introducing Bruized, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024!
Founders: Monique Chan & Justice Walz
Location: Toronto, ON
About Bruized
Bruized is a women-led company on a mission to fight food waste through education and sustainable snacks. They rescue surplus food and upcycle it into plant-based, gluten-free treats like their Pulp Crunch clusters and freshly baked cookies. To date, Bruized has saved over 5,642 lbs of produce, working with partners like FresHouse Juicery and Village Juicery while selling their products through local retailers and farmers' markets. They’ve secured $70,000 in grants and have been featured in outlets like the Toronto Star and Elle Gourmet, as well as speaking at events like COP15. Beyond selling snacks, Bruized aims to inspire collective action toward reducing food waste and embracing imperfect ingredients.
How will the fund make an impact with your business?
We’re currently stuck in the day-to-day operations of crafting and selling our products, leaving us without the capacity to focus on strategic growth or the educational and community aspects that inspired Bruized. With high demand for our sustainable snacks, our biggest challenge is breaking this cycle by growing our team to meet product demand while creating space to expand our mission. This fund will allow us to hire and train a part-time team member, increasing our production capacity and ensuring ethical pay. This additional support would help us fulfill larger orders, reduce more food waste, and dedicate more time to engaging and educating our community.
What is your long term goal for the company?
A long-term goal for Bruized is to expand beyond selling products by focusing on education and community-building through initiatives like ‘fulCircle,’ Toronto’s sustainability collective. This year, we hosted Supper Club events that used surplus produce, partnered with local chefs, and sparked meaningful conversations about food systems. Moving forward, we aim to partner with farmer’s markets to rescue surplus produce and create Bruized Boxes—affordable packages of fresh, local goods that prevent food waste. By fostering collaboration and education, we hope to strengthen food systems and reconnect people with the stories behind their food.
Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.
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