Introducing Folds Wear, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024!
Founder: Nina Kharey
Location: Toronto, ON
About Folds Wear
Folds was founded by ex-luxury fashion designer, Nina Kharey, to bring innovation, style, and sustainability to healthcare uniforms, an industry traditionally lacking in these qualities. Their eco-friendly scrubs are made with high-performance materials, offering comfort, durability, and permanent antimicrobial protection without harmful chemicals or microplastics. As a female-led business, Folds is committed to providing healthcare professionals with premium, sustainable workwear that supports their demanding schedules. Despite being a small business, Folds has seen rapid growth and built a loyal customer base through word of mouth, built on the brand's belief that healthcare workers deserve better—better scrubs, better options, and a brand that’s truly invested in their comfort and well-being.
How will the fund make an impact with your business?
With the Mastercard x Pier Five Fund, Folds will use the $10,000 CAD to increase marketing and brand awareness. The funds will be allocated to digital marketing campaigns targeting healthcare professionals on platforms like Facebook, Instagram, and Google Ads, highlighting the unique benefits of Folds scrubs. Part of the funds will go toward influencer and affiliate partnerships with healthcare professionals to build credibility and expand reach. Additionally, Folds will invest in content creation, producing professional videos and photos to showcase the versatility and functionality of their scrubs. These initiatives will help Folds scale the business, increase sales, and continue providing healthcare professionals with high-quality, sustainable workwear.
What is your long term goal for the company?
Over the next 3-5 years, Folds aims to build a strong executive team with expertise in direct-to-consumer operations to drive growth while maintaining brand integrity. A key focus is expanding internationally, with plans to enter the European market, particularly through a partnership with Meryl in the UK. This partnership will help Folds introduce its sustainable, high-quality scrubs to healthcare professionals in key European markets like the UK and Germany. With the right leadership and international presence, Folds seeks to become a global leader in premium healthcare uniforms. The company is committed to maintaining its focus on innovation and sustainability throughout this growth.
Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.
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