Introducing Remix Snacks, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024!
Founder: Isabelle Lam Location: Toronto, ON
About Remix Snacks
Remix Snacks is an Asian female-led company founded by dietitians that creates bean-based snacks using upcycled ingredients to reduce food waste. Their mission is to make beans fun and approachable, highlighting their delicious and nutritious qualities while addressing common hesitations about them. The company offers two high-protein, high-fiber snack lines: Bean Bark, a dark chocolate treat made with 70% dark chocolate, black beans, and upcycled fruit, and Beanies, a savory puff made with mung beans and upcycled carrots. All products are diet-inclusive—free from nuts, dairy, gluten, and preservatives—and are Plastic Neutral certified through the rePurpose Program, removing plastic waste from the environment.
How will the fund make an impact with your business?
Remix Snacks will use the grant to fuel growth and streamline operations. For in-store sampling ($2,000), which has driven over 200% sales lifts at retailers like Sobeys and Metro, the grant will help hire brand ambassadors to expand sampling nationwide, increasing reach and sales. For R&D ($500), we aim to lower ingredient costs to improve margins and offer more affordable products to consumers. A Walmart campaign ($2,500) will combine digital and in-store activations to double business with the retailer while boosting brand awareness. Lastly, for cash flow and packaging updates ($5,000), the grant will fund large production orders for expanding retailers and improve case packaging to enhance visibility and sales at Walmart.
What is your long term goal for the company?
As we solidify establishing our brand in Canada, we plan on expanding to the US market over the next few years. We’re specifically looking at the states of Washington and New York, as they are close to the border for shipping and distribution, and have consumers that align with our target markets and values. With our mission of using beans as the base of our snacks, and upcycled/imperfect ingredients to reduce food waste, the product possibilities are endless. We plan on expanding our product offerings, and entering into new CPG spaces such as the breakfast and other snacks spaces. Through all of this, we plan on reducing over 50,000kg of food waste over the next 3 years.
Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.
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