Ahead of a busy holiday season, we sat down with Yaniv Abecassis, longtime brand builder and co-founder of Kuwalla Tee to learn about the steps that he's taken to set up his business for success in the future. Abecassis has built longevity and a large loyal customer base with Kuwalla Tee and we've transformed his experience into actionable tips that anyone can use to give their brand a leg up on the competition. Read below!

On Purpose-Driven Branding:

“Kuwalla Tee was born from a simple desire to create reliable, quality basics with a purpose. Now we create a full collection that is comfortable and effortlessly stylish.”

Tip: Focus on building a brand with a clear purpose beyond just making products. Kuwalla Tee started with a commitment to quality and reliable, everyday basics, which evolved into a full collection. Emphasize long-term vision over fleeting trends.

On Balancing Timeless Design with Trends:

“What sets us apart is our focus on pieces that aren’t just on-trend for a season. Kuwalla Tee is about a commitment to quality and timeless designs.”

Tip: Ensure your designs aren’t just seasonal but have enduring appeal. Prioritize pieces that maintain style beyond one season, merging minimalism with streetwear.

On Understanding Your Ideal Customer:

“They’re into the clean, minimalist vibe but still want something with personality.”

Tip: Define who you’re designing for and align your offerings with their lifestyle. Kuwalla Tee’s target audience values understated, quality pieces that transition seamlessly throughout the day.

On Creating Buzz Around Standout Pieces:

“Our printed fleece jackets are what gets the most buzz right now.”

Tip: Highlight unique products that generate excitement and conversation. Spotlight standout items to engage both existing and new customers.

On Building Long-Term Customer Loyalty:

“We have a high customer retention rate, so we know once we get them to buy for the first time, they will most likely come back once they experience the quality and customer service.”

Tip: Leverage major sales events to convert new customers, knowing that the lifetime value will make up for any acquisition costs early on. 

Don't miss out on Kuwalla Tee’s Black Friday sale now live at www.kuwallatee.com